{"id":"019e9883-c282-7077-8a2a-3206723693ce","title":"Blog","slug":"blog","url":"blog","is_index":false,"layout":"default","content":{"type":"doc","content":[{"type":"customBlock","attrs":{"config":{"category_id":"019e97f2-0cca-703b-87ea-2079c686e885","only_pinned":true,"max_items":1,"detail_page_id":"019e9883-c282-7077-8a2a-3206723693ce","news":[{"id":"019e9882-e9ba-7350-be58-18594061ed79","title":"Why don't we send a thousand cold emails?","slug":"why-dont-we-send-a-thousand-cold-emails","url":"blog/why-dont-we-send-a-thousand-cold-emails","lead":"

And what we do instead.

There's a certain type of B2B growth advice we've never been able to take seriously. It goes like this: send more. Automate the sequence. A/B test the subject line. Trust the funnel. "A thousand emails equals two clients" — as if the only variable that matters is volume, and relevance is just a rounding error.

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And what we do instead.

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